Previous work Contact hej@sar.as
I am a Stockholm based designer offering services within graphic design, art direction & motion graphics. My favourite commissions are designing books and their covers, drawing fun letterforms, putting big letters on the wall and making bespoke logotypes.
I have experience of working with clients in commercial and cultural fields in projects including (but not limited to): publications, branding, web design, exhibition design and moving graphics for small screens as well as in bigger spatial contexts.
May I help you? Send me an e-mail or call me.
hej@sar.as
+46(0) 738 76 65 90
Heleneborgsgatan 14
Stockholm
Cover and inlay design for Leopard Förlag, 2021. Moderkakan (»The Placenta«) is a book about having a child and never stop bleeding.
bookcover
Moderkakan
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Book design for Natur & kultur, 2021. Photography by Karin Björkkvist.
book design
Min skogsträdgård
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Identity for textile crafts community Alstra.
With inspiration from symmetrical old embroidery monograms I drew the logo with hints of sewing thread. Typography and colour palette with retro notes that meets modernity. Tiny jeans buttons inspired the sub brands »Sypeppen« »Sybingo« and their advent calendar.
identity
Alstra
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Exhibition design for Lunds konsthall, 2021. Project in collaboration with Sofia Ekelund. See all our joint projects over at our website sarasofia.work.
exhibition design
The Playground Project
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In extensive projects I also work together with Sofia Ekelund. See our joint projects over at our website sarasofia.work.
Book design for Natur & kultur, 2021. Photography by Linda Priedits.
book design
Hundens hemligheter
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Various covers for production company Monopol Media's podcasts, as part of their new identity also developed by me.
cover design
Monopol Media
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Identity for Fyrisbiografen, a small but classic and appreciated neighborhood cinema located in Uppsala.
branding
Fyrisbiografen
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Book design for Natur & kultur, 2021. Illustrations by Saga Mariah Sandberg
book design
Ovanliga matsvampar
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Logotype, symbol and wordmark for Risetstämman, an annual meetup for people who love art, music and dance. Also typograhy suggestions and color scheme for the first edition of the festival.
identity
Risetstämman
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Book design for Bokförlaget Max Ström, 2021. Turnable, two books in one.
book design
Till salu
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Book design for Bokförlaget Max Ström, 2021. Illustrations by Martin Thelander.
book design
Försvunnen
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Book cover for young adult novel »Jag händer jämt« written by Emma Rävås. Published by Raben&Sjögren, 2020.
book cover
Jag händer jämt
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Webdesign for creative writing tutors Flora Wiström and Yrsa Keysendal. Programming by Johan Rothoff, photo by Eveline Eliasson. See the site in full at www.skrivmedyrsaochflora.se.
website
Skriv med Yrsa och Flora
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Book cover for young adult short story-collection. The brief was to make the contributors on the cover look like a festival line-up! Published by B Wahlström in 2020.
book cover
Första gången
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As a part of the campaign »Adamberit« promoting a more inclusive suggestion to the Swedish phonetic alphabet, I was invited in company with ten other Swedish designers to make an alphabetic poster. The campaign was nominated in seven categories in Guldägget, including »craftmanship«.
To achieve equality, someone has to give away power. Or, anyway, make room for more people. I was inspired by the Swedish saying »Finns det hjärterum, finns det stjärterum« (»if there is room in the heart there is room for another butt« meaning if you want to make space for someone, you can. It is often said when there are too few seats for the people needing to sit). I wanted to make an alphabet were there is room for all the letters. My poster is for someone who is learning the alphabet and learning to spell.
poster
Adamberit
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Cover for the paper back edition of young adult novel »Hålla andan«. The story mostly takes place in a public swimming pool. Written by Flora Wiström, published by BonnierCarlsen, 2020.
paperback cover
Hålla andan
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Fruity illustration screenprinted on cotton bandanas by KJP Studio, Stockholm. Self-initiated project sold in a limited edition in my webshop.
illustration
TuttiFrutti
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Book design for childrens book: »Children who changed the world« by Jenny Strömstedt. With beautiful cover and inlay illustrations by Beata Boucht.
Published by Bokförlaget Max Ström 2020.
book design
Barn som förändrat världen
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Cover design for poetry collection about growing up and beyond. Written by Nicole Alexandra Michaelis, published by Lost Alphabet, December 2019.
book cover
Nobody cares but you
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Illustration/typography for author, writer and blogger Flora Wiström.
illustration
Flora Wiström
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Book cover for young adult novel »Vänd rätt upp« written by Emelie Novotny. Published by BonnierCarlsen, June 2018.
book cover
Vänd rätt upp
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Cover for the paperback reissue of Louisa May Alcott’s classic novel »Unga kvinnor« [»Little Women«]. Published by BonnierCarlsen, April 2020.
book cover
Unga kvinnor
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Book cover for young adult novel »Planeten Frank« written by David Yoon. Published by BonnierCarlsen, September 2019.
book cover
Planeten Frank
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Book cover for young adult novel »I Kalifornien skälver jorden« written by Anna Hörnell. Published by Vox by Opal, March 2019.
book cover
I Kalifornien skälver jorden
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Sweden’s oldest feministic association working for equality, Fredrika Bremer Förbundet. I was asked to design patches as promotional material and as a welcome gift to new members. I suggested using their three focus questions: »fler kvinnor där makten finns« (more women where the power is) »fler män där barnen finns« (more men where the children are) and »jämställda löner« (equal pay) as motifs.
patches
Fredrika Bremer Förbundet
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Pattern and webdesign for FEMJUR Stockholm, an organisation which works to promote norm criticism and an intersectional gender perspective on the law program at Stockholms University.
I developed a pattern that »speaks« law in the strictly framed way. But, when broken and wavy, also reminding of activist banners and women's liberation movement. Combinated with the (almost) hand painted headline typeface Allan and colours reminiscent of the suffragettes.
See site in full at femjursthlm.se
pattern · website
FEMJUR Stockholm
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Book cover for young adult novel »Hålla andan«, in which the story mostly takes place in a public swimming pool. Written by Flora Wiström, published by BonnierCarlsen, May 2019.
book cover
Hålla andan
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Illustrated diplomas for tech educater Technigo’s front-end boot camp.
The aim was to keep the diploma rather abstract but still accurate to the course’s theme, and to amplify the feeling of code being something creative and fun.
24 circles for 24 weeks and assignments, and code-lines that turns into confetti made of tags, a celebration of the boot camp’s achievements.
diploma
Technigo
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E-book cover for short story »Smutstvätt« written by Flora Wiström and published by Snicks.
cover
Smutstvätt
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Illustration for MIND Sverige, an organisation working for mental health. The book »Ord inuti« is about putting feelings which are hard to define into words. An encyclopedia for feelings. I made the cover illustration, also used in the inlay. Buy the book here.
book cover
Ord inuti
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Book cover for young adult novel »De afghanska sönerna« written by Elin Persson. Published by BonnierCarlsen, January 2020.
book cover
De afghanska sönerna
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Logotype, patterns and typography suggestions for Vegokäk, a food blog by Annie Månsson. Follow the Vegokäk Instagram and try Annie’s delicious recipes at vegokak.se
identity
Vegokäk
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Logo and badge for the best feminist book club in the world: Book Club Babes.
patches
Book Club Babes
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Book cover for young adult novel »Tionde våningen« written by Christina Herrström. Published by BonnierCarlsen, March 2018.
book cover
Tionde våningen
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Book cover for young adult novel »Hata Gustavsberg« written by Agnes Lindström. Published by BonnierCarlsen, August 2017.
book cover
Hata Gustavsberg
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Paper back book covers and illustration for Annika Thor’s children book quartet »En ö i havet«. First published in 1996, republished by BonnierCarlsen in 2017.
book cover seriesAnnika Thor
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Webdesign for writer and author Yrsa Keysendal. Front end programming by Rootof. See the site in full at yrsakeysendal.se
website
Yrsa Keysendal
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Book cover for young adult novel »Stanna« written by Flora Wiström. Published at BonnierCarlsen in September 2016.
book cover
Stanna
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Mine & Sofia Ekelund's last personal project at Berghs School of Communication. The question »What does the future look like?« drove our project that became Framtidsarkivet. Through long interviews and short questions we collected answers to the question with no right or wrongs.
Framtidsarkivet is a book with visions about the future translated into graphic design and a website where you can contribute yourself.
On the @framtidsarkivet instagram we involved people in our process and documented the interviews.
book
Framtidsarkivet
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