sara edström

F.A.S.

mood film for the Swedish fashion brand F.A.S. AW16 collection Identity. the film focus on the question of finding yourself and what defines you as a person, and we illustrate it by showing three young identities take form.

full film shown before fashion show and short movie on billboard in Stockholm and on instagram.

team:
concept and art direction — Sofia Ekelund, Marcus Ibanez & Sara Edström
copywriter — Anna Boberg
music — Anton Abrahamsson
models — Sam Salehian, Sophie Larsson & Ida Colliander