sara edström


mood film for the Swedish fashion brand F.A.S. AW16 collection Identity. the film focus on the question of finding yourself and what defines you as a person, and we illustrate it by showing three young identities take form.

full film shown before fashion show and short movie on billboard in Stockholm and on instagram.

concept and art direction — Sofia Ekelund, Marcus Ibanez & Sara Edström
copywriter — Anna Boberg
music — Anton Abrahamsson
models — Sam Salehian, Sophie Larsson & Ida Colliander