sara edström


task in editorial design class. brief: create your dream magazine.

my concept was sicksack which is a fictional magazine about textile craftmanship. the goal with sicksack was a magazine which seemed fresh, young and playful, to encourage creativity and to put focus on the creative process instead of perfect results. an opponent to old fashioned sewing magazines and pointed to a younger target group.

containing i. e. sewing guides, textile artists, fabrics in store now and longer editorials with fashion makers.

some of the images are borrowed. this is an unpublished dummy.