Sara Edström Graphic Designer

Previous work Contact hej@sar.as

Book cover for young adult novel »Vänd rätt upp« written by Emelie Novotny. Published by BonnierCarlsen, June 2018.

book cover
Vänd rätt upp
Read more

Cover design for poetry collection about growing up and beyond. Written by Nicole Alexandra Michaelis, published by Lost Alphabet, December 2019.

book cover
Nobody cares but you
Read more

As a part of the campaign »Adamberit« promoting a more inclusive suggestion to the Swedish phonetic alphabet, I was invited in company with ten other Swedish designers to make an alphabetic poster. The campaign was nominated in seven categories in Guldägget, including »craftmanship«.

To achieve equality, someone has to give away power. Or, anyway, make room for more people. I was inspired by the Swedish saying »Finns det hjärterum, finns det stjärterum« (»if there is room in the heart there is room for another butt« meaning if you want to make space for someone, you can. It is often said when there are too few seats for the people needing to sit). I wanted to make an alphabet were there is room for all the letters. My poster is for someone who is learning the alphabet and learning to spell.

Buy the poster at Designtorget.

poster
Adamberit
Read more

Illustration/typography for author, writer and blogger Flora Wiström.

illustration
Flora Wiström
Read more

Cover for the paperback reissue of Louisa May Alcott’s classic novel »Unga kvinnor« [»Little Women«]. Published by BonnierCarlsen, April 2020.

book cover
Unga kvinnor
Read more

Book cover for young adult novel »I Kalifornien skälver jorden« written by Anna Hörnell. Published by Vox by Opal, March 2019.

book cover
I Kalifornien skälver jorden
Read more

Book cover for young adult novel »Planeten Frank« written by David Yoon. Published by BonnierCarlsen, September 2019.

book cover
Planeten Frank
Read more

Sweden’s oldest feministic association working for equality, Fredrika Bremer Förbundet. I was asked to design patches as promotional material and as a welcome gift to new members. I suggested using their three focus questions: »fler kvinnor där makten finns« (more women where the power is) »fler män där barnen finns« (more men where the children are) and »jämställda löner« (equal pay) as motifs.

patches
Fredrika Bremer Förbundet
Read more

Pattern and webdesign for FEMJUR Stockholm, an organisation which works to promote norm criticism and an intersectional gender perspective on the law program at Stockholms University.

I developed a pattern that »speaks« law in the strictly framed way. But, when broken and wavy, also reminding of activist banners and women's liberation movement. Combinated with the (almost) hand painted headline typeface Allan and colours reminiscent of the suffragettes.

See site in full at femjursthlm.se

pattern · website
FEMJUR Stockholm
Read more

Coming soon.

identity
MÈRE
Read more

Book cover for young adult novel »Hålla andan«, in which the story mostly takes place in a public swimming pool. Written by Flora Wiström, published by BonnierCarlsen, May 2019.

book cover
Hålla andan
Read more

Illustration for MIND Sverige, an organisation working for mental health. The book »Ord inuti« is about putting feelings which are hard to define into words. An encyclopedia for feelings. I made the cover illustration, also used in the inlay. Buy the book here.

book cover
Ord inuti
Read more

Book cover for young adult novel »De afghanska sönerna« written by Elin Persson. Published by BonnierCarlsen, January 2020.

book cover
De afghanska sönerna
Read more

Logotype, patterns and typography suggestions for Vegokäk, a food blog by Annie Månsson. Follow the Vegokäk Instagram and try Annie’s delicious recipes at vegokak.se

identity
Vegokäk
Read more

Logo and badge for the best feminist book club in the world: Book Club Babes.

patches
Book Club Babes
Read more

Book cover for young adult novel »Tionde våningen« written by Christina Herrström. Published by BonnierCarlsen, March 2018.

book cover
Tionde våningen
Read more

Book cover for young adult novel »Hata Gustavsberg« written by Agnes Lindström. Published by BonnierCarlsen, August 2017.

book cover
Hata Gustavsberg
Read more

Paper back book covers and illustration for Annika Thor’s children book quartet »En ö i havet«. First published in 1996, republished by BonnierCarlsen in 2017.

book cover series
Annika Thor
Read more

Webdesign for writer and author Yrsa Keysendal. Front end programming by Rootof. See the site in full at yrsakeysendal.se

website
Yrsa Keysendal
Read more

Book cover for young adult novel »Stanna« written by Flora Wiström. Published at BonnierCarlsen in September 2016.

Read about and buy the book

book cover
Stanna
Read more

Mine & Sofia Ekelund's last personal project at Berghs School of Communication. The question »What does the future look like?« drove our project that became Framtidsarkivet. Through long interviews and short questions we collected answers to the question with no right or wrongs.

Framtidsarkivet is a book with visions about the future translated into graphic design and a website where you can contribute yourself.

On the @framtidsarkivet instagram we involved people in our process and documented the interviews.

The project in CAP&Design
Featured in 4ark

book
Framtidsarkivet
Read more

I am a Stockholm based designer offering services within graphic design, art direction & motion graphics. I have experience working with clients in commercial and cultural fields in projects including (but not limited to): brand identities, book design, exhibition design, web design, packaging design and moving graphics for smaller screens as well as bigger spatial contexts.

Can I help you? Send me an e-mail or call me.

hej@sar.as
+46(0) 738 76 65 90
Heleneborgsgatan 14
Stockholm